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TEDx TEDx

Achieve Your Potential Through Happiness | Aaron Atchison | TEDxCSUN

vor 2 Jahren
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How do you know if you’ve tapped into your full potential? Graphic designer Aaron Atchison shares how his childhood life lessons growing up on a small farm in Montana helped turn his personal and business failures into success. By challenging the notion of hard work and perseverance as key drivers to one's potential, he uncovers the need for a stronger and sustainable foundation — long-term happiness.

Aaron Atchison is the founder and creative director of Farm Design, a Pasadena based branding agency. With over 20 years experience in graphic design, he has led and influenced a wide range of award-winning branding projects spanning from start-ups to industry leaders. Having grown up on a family farm in rural Montana, Aaron has implemented his small town values of strategic foresight, hard work and community to guide his creative process and inspire his team and clients. Aaron continues to share his life lesson stories through teaching and lectures to help guide students on their personal and professional journeys. When not designing, he can be found surfing, training for obstacle course races or seeking the perfect breakfast burrito.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx